June 2010
Design Tip - Consider Colour
Colour gives emotion to design so be sure you're on the right track with your selection. Blue and green, for example, convey confidence, while red implies forward thinking. Be careful when selecting trendy colours, while hot pink was popular in the 80's it will look very dated in today’s market.
Recent Seminar
Managing School Reputation
Blueriver Creative recently secured Dr Stephen Holmes, a leading education Marketing and Reputation Management consultant during a visit to NZ.
A one-day intensive seminar on Managing School Reputation was held at the end of March 2010, at the Novotel Auckland Ellerslie, New Zealand with attendees present from various schools throughout the North Island.
One of the keynote speakers was Dr Stephen Holmes. He is the only full time practising consultant in the world with a PhD in the specific field of marketing in schools. He has various academic partnerships with Universities and is involved in developing courses in education marketing worldwide.
Our own Mr Philip Bradley, who brings over two decades of experience in educational marketing development and implementation, was also a keynote speaker. While designing all manner of print items and websites, he contributes a wealth of practical knowledge to the rationale and methodology necessary for a school’s overall visual communications.
Key topics covered during the day included:
• Reputation is Essential
• How to Assess Your Reputation
• Recruitment, Retention and Referral
• Social Media in Schools
• The Impact of Your Prospectus and Website
View our album on facebook...
For any comments or feedback, please contact Philip Bradley on 09 623 2345 or philip@blueriver.co.nz
Branching out in Sydney
Brigidine College
Brigidine College is a Catholic College for girls, established in 1901 and situated in Randwick, Sydney, Australia. Blueriver Creative initially assisted the College in developing a series of print advertisements and then went on to design and develop a visual template that could be used for the College’s communications. These templates are now applied on a wide range of business documents and have helped strengthen the College’s identity.
The impending opening of the College’s Cullen Centre was an important milestone for the College. It is an impressive Centre comprising a Sport and Assembly hall, three classrooms and a capacious veranda that is shaded by historic Moreton Bay fig trees.
Visitors to the foyer of the Centre are educated about the history of Christina Cullen. Blueriver Creative was delighted to work with the College, designing for them a series of visual display boards for the foyer of the newly constructed Centre. Each board stands over seven feet tall and gives a visual narrative of Christina's life to the audience supported by a series of photographs and selected memorabilia. The final display panels are mounted behind large clear acrylic sheets in the foyer in order to protect the story for future generations.
Internal News
Looking for Office/Retail Space?
Recently vacated space is available to lease at Blueriver Creative’s 852a Mt Eden Road address. Previously occupied by a beauty therapy business, it is an attractive 54sqm ground floor area with feature street entrance, two consultancy rooms, separate kitchenette, and reception/waiting area.
Contact Philip Bradley on 021 474 837 for direct queries or an appointment to view.
